An Independent company is a singular company that doesn't have to answer to another, larger company. This company also works alone ( is not part of a Conglomerate). An example of this is Warp Films.
Whereas a conglomerate is a large corporation that is made of many smaller companies. In a conglomerate can be many smaller conglomerates. An example of this is that 21st Centaury Fox ( a large conglomerate), owns 20th Century Fox (another large conglomerate).
Warp Films is owned by Steve Beckett. He often collaborates with Rob Mitchell in certain projects. This company is an Independent Company that is NOT a part of ANY conglomerates. Warp does is a cross media company because it advertises for/ with its parent company Warp Record. This means that Warp Records promotes Warp Films through music and Warp Films promotes Warp records through Films they produce.
Warp films have collaborated with Film Four in the past. This is because Warp Films is an Independent company and this makes it more difficult to promote their product across multiple platforms. They share a joint venture with Film Four because it is part of a Conglomerate (which means it is easier to promote across multiple platforms). From this it helps Warp Films generate a larger profit.
Operating Models:
In Warp Film, they operate by working as an affiliate ( This is a company that is not owned by a conglomerate but worked along side it) an example of this is when our company worked alongside Four Films. An example of this is Dr. Easy. By doing this Film Four often promote films created by the company Warp Films.How they create products:
Since Warp Films is an independent company, they are unable to have Vertical Integration, This is where a company has the ability to create, distribute AND exchange its products. This can be done through multi platform/ cross advertisement. And this makes it exclusive to conglomerates.
Due to this fact it means that Warp (like many other independent film companies) only have Horizontal Integration (synergy / cross promoting).
Pre Production-
During this beginning stage of production, they ensure the budget is well established, they know who the director is and they know what is happening in terms of Advertisement (this helps so that the company know that people have a higher chance of viewing if they hear about it/ see the trailer/ promotional posters). Also in this stage the actors are sent the script and props/costume department have been informed on what they need to create the film. As well as tis a contingency plan has been drafted along with any health and safety forms that need to be filled out, just in case anything were to go wrong whilst filming. An example of this is the wrong weather for the shot to occur.
Production-
During this stage the actual filming of the scenes takes place (using the actors and props). Also any prosthetics that may be used ( This is a specialist type of makeup that can completely change the appearance of someone). Also, sound, pyrotechnics and any other on stage effects will occur, this helps make the film more realistic than if it was all solely CGI (Computer Generated Images).
Post production-
During this stage the film, the team will be editing the film together before the actual release date. This is often done by editing audio (both music and dialogue between actors to make it more understandable for the audience). The film is also edited using CGI or chrome-key (green/ blue screens). During this part of production, the editing team may put together a promotional trailer to advertise the film when they have enough of the film completed.
The actual promotion is the most expensive part of most productions. This is especially true for independent companies because they have less opportunities to cross promote. This is true with Warp films because they can only cross promote with it's parent company Warp Records. Whereas in Conglomerates they are able to cross promote on their many different platforms (Television, Radio, Web or Newspaper).
An example of cross promotion in Warp Films with Warp Records is in the film 'Four Lions'. This is because Warp Records produced the soundtrack for the film, which was produced by Warp Films. This is another reason why the companies have Joint Ventures with Film Four (which is a conglomerate) to help distribute/ exchange their products, whilst still being an Independent company.
Products:
Warp produces both films (as Warp Films) and music (Warp Records).Warp specialise in making/ producing films that are targeted at a niche audience. The word niche means that the product is targeted towards a very small group of people. Because of this some of the films they produced are only advertised to a small area (like Britain rather than globally). Target audience for warp films is niche (very small, specific audience). They are often interested in social realism/ day to day happenings. This often means that they can only produce the product to a certain area (the UK).An example of a well known film created by warp films is This is England. This film is about a boy who lost his father and ends up joining a gang. When an ex-convict re joined the group, the young boy (Shaun) finds him to be a father figure. This film is one of the best known films created by Warp Films. This film has been advertised by Channel 4 (the conglomerate that owns Film Four). This is because the two companies are affiliates (they work together but are NOT owned by the other company). As well as this, Film Four help to distribute films (such as this one) because it helps build a stronger relationship between the companies which may be beneficial in the future.
Market Position:
Warp films is a successful independent company. We know this because its most successful film This is England grossed a revenue at $329,327 in domestic lifetime profit (since its release on 25th July 2007). Also we know this company is successful because it is known by the companies target audience.Warp films compares to the Independent film company Big Buddha Films. This is because they specialise in similar topics of film and both companies are based in the UK. Big Buddha films have created successful films. An example of this is Peekaboo. During research on this short film, we couldn't find the revenue generated. This suggests that the company Big Buddha Films is not making films for commercial gain. Another similarities between the two companies is this is because it (the company) is mainly known in Britain and the areas that the particular film represents.
Warp Films is more successful than Big Buddha Films because it is a more well known company (nationally) and it has created a larger range of subjects in there films (that fits in to the niche audience).
Competitors:
The main competitors of Warp films are Big Buddha Films and Humbledinger.Big Buddha Films is an Independent film company based in the United Kingdom (UK). They specialise in films based around realism and the vulnerability of the human existence. Their main goal is to try and give women a strong voice.
Their best known film is Peekaboo. This compares to This is England because they are both films based on realism and both are about the effects a persons actions have on those around them.
The second competitor of Warp films is Humbledinger and they are based in Sheffield and they specialise in independent films/documentaries based around realism and prides themselves on being a friendly approachable company when it comes to making your film/video.
A film/video they produced was Mr Pickles’ Yorkshire Food Emporium on localism.
This compares to This is England because they both talk about things that appear in life and are both based around realism and what actually going on in real life. Another similarity between the two is that they were both filmed in Yorkshire.
A difference between the 2 films is that Mr Pickles’ Yorkshire Food Emporium was filmed in Nether Edge Sheffield. Whereas This is England was filmed in numerous places like Grimsby (for the docks scene) or Wilsthorpe business and enterprise college (for the initial fight scene). Another difference between the two is that This is England is a fictional story, whereas Mr Pickles’ Yorkshire Food Emporium is a journalistic documentary.
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