The key terms I'm going to be making sure that Lauren has used in their script are conglomerate, subsidiaries, produce, distribute, exchange, cross media ownership, audience, parent company, film production cycle, film production process, vertical and horizontal integration, platforms, affiliates, synergy and joint venture
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Script:
Hi, I'm Lauren and I will be talking to you on behalf of Education
Wise. I will be talking to you about Independent Companies and Conglomerates,
what they mean and the differences between the two. My main topic on this will
be Warp Films.
An Independent company is a singular company that doesn't have to
answer to another, larger company. This company also works alone ( is not part
of a Conglomerate). An example of this is Warp Films.
Whereas a conglomerate is a large corporation that is made of many
smaller companies. In a conglomerate can be many smaller conglomerates. An
example of this is that 21st Century Fox ( a large conglomerate), owns 20th
Century Fox (another large conglomerate).
Warp Films is owned by Steve Beckett. He often collaborates with
Rob Mitchell in certain projects. This company is an Independent Company that
is NOT a part of ANY conglomerates. Warp does is a cross media company because
it advertises for/ with its parent company Warp Record. This means that Warp
Records promotes Warp Films through music and Warp Films promotes Warp records
through Films they produce.
Warp films have collaborated with Film Four in the past.
Operating Models:
In Warp Film, they operate by working as an affiliate ( This is a
company that is not owned by a conglomerate but worked along side it) an
example of this is when our company worked alongside Four Films. An example of
this is Dr.Easy. By doing this Film Four often promote films created by the
company Warp Films.
How they create products:
Since Warp Films is an independent company, they are unable to
have Vertical Integration, This is where a company has the ability to create,
distribute AND exchange its products. This can be done through multi platform/
cross advertisement. And this makes it exclusive to conglomerates.
Due to this fact it means that Warp (like many other independent
film companies) only have Horizontal Integration (synergy / cross promoting).
Pre Production-
During this beginning stage of production, they ensure the budget
is well established, they know who the director is and they know what is
happening in terms of Advertisement (this helps so that the company know that
people have a higher chance of viewing if they hear about it/ see the trailer/
promotional posters). Also in this stage the actors are sent the script and
props/costume department have been informed on what they need to create the
film. As well as tis a contingency plan has been drafted along with any health
and safety forms that need to be filled out, just in case anything were to go
wrong whilst filming. An example of this is the wrong weather for the shot to
occur.
Production-
During this stage the actual filming of the scenes takes place
(using the actors and props). Also any prosthetics that may be used ( This is a
specialist type of makeup that can completely change the appearance of
someone). Also, sound, pyrotechnics and any other on stage effects will occur, this
helps make the film more realistic than if it was all solely CGI (Computer
Generated Images).
Post production-
During this stage the film, the team will be editing the film
together before the actual release date. This is often done by editing audio
(both music and dialogue between actors to make it more understandable for the
audience). The film is also edited using CGI or chrome-key (green/ blue
screens). During this art of production, the editing team may put together a
promotional trailer to advertise the film when they have enough of the film
completed.
The actual promotion is the most expensive part of most
productions. This is especially true for independent companies because they
have less opportunities to cross promote. This is true with Warp films Because
they can only cross promote with it's parent company Warp Records. Whereas in
Conglomerates they are able to cross promote on their many different platforms
(Television, Radio, Web or Newspaper).
Products:
Warp produces both films (as Warp Films) and music (Warp
Records).Warp specialise in making/ producing films that are targeted at a
niche audience. The word niche means that the product is targeted towards a
very small group of people. Because of this some of the films they produced are
only advertised to a small area (like Briton rather than globally). Target
audience for warp films is niche (very small, specific audience). They are
often interested in realism/ day to day happenings. This often means that they
can only produce the product to a certain area (the UK).
An example of a well known film created by warp films is This is
England. This film is about a boy who lost his father and ends up joining a
gang. When an ex-convict re joined the group, the young boy (Shaun) finds
him to be a father figure. This film is one of the best known films created by
Warp Films. This film has been advertised by Channel 4 (the conglomerate
that owns Film Four). This is because the two companies are affiliates (they
work together but are NOT owned by the other company). As well as this, Film
Four help to distribute films (such as this one) because it helps build a
stronger relationship between the companies which may be beneficial in the
future.
Market Position:
Warp films is a successful
independent company. We know this because its most successful film This is
England grossed a revenue at $329,327 in domestic lifetime profit (since its
release on 25th July 2007). Also we know this company is successful because it
is known by the companies Target audience.
Warp films compares to the Independent film
company Big Buddha Films. This is because they specialise in similar
topics of film and both companies are based in the UK. This is because it is
mainly known in Britain and the areas that the particular film represents.
Competitors:
The main competitors of
warp films are Big Buddha Films and Humbledinger.
Big Buddha Films is an
Independent film company based in the United Kingdom (UK). They specialise in
films based around realism and the vulnerability of the human existence. Their main
goal is to try and give women a strong voice.
Their best known film is Peekaboo.
This compares to This is England because they are both films based on realism
and both are about the effects a persons actions have on those around them.
The second competitor of
warp films is Humbledinger and they are based in Sheffield and they specialise
in independent films/documentaries based around realism and prides themselves
on being a friendly approachable company when it comes to making your
film/video.
A film/video they produced
was Mr Pickles’ Yorkshire Food Emporium on localism.
This compares to This is
England because they both talk about things that appear in life and are both
based around realism and what actually going on in real life. Another
similarity between the two is that they were both filmed in Yorkshire.
A difference between the 2
films is that Mr Pickles’ Yorkshire Food Emporium was filmed in Nether Edge Sheffield.
Whereas in This is England was filmed in numerous places like Grimsby (for the
docks scene) or Wilsthorpe business and enterprise college (for the initial
fight scene). Another difference between the two is that This is England is a
fictional story, whereas Mr Pickles’ Yorkshire Food Emporium is a journalistic
documentary.
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