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LO4, Task 5: Legal, ethical and regulatory issues

Hi, it’s Lauren again from Education Wise and in this last installment we will be talking about the Legal, Ethical and Regulatory issues that this film (Tyrannosaur) will have to overcome in order to be released.

A) The products impact and effect on the audience:

An audience is either shown as a passive or active audience.

A passive audience is defined as a school of thought Hypodermic syringe (Theodore Adorno, 1930's) The media has a negative impact on the on the audience (they copy everything they see).

In my film this is true because of the violence that is very prominent in the film and this issue could affect the audience and this is a negative impact on the audience. This is true even though the audience is a small (niche audience). 

Another reason why a passive audience may be negatively impacted by the content of my film is that it may increase the likeliness of domestic violence. This is because it is a strong theme in the film and this may in turn because the audience to feel that is ok for them to partake in this action.

An active audience is an audience that does not copy everything that they see in media and question the things they see (Gauntlett). An active audience adapts the media to suit their own needs.

An example of a positive impact on the audience is the fact that the female protagonist overcomes the abuse dealt to her by her partner during their relationship. This is because it can be used to show that others who are suffering from domestic violence can overcome it and that they (whether male or female) do not have to deal with it.

Another example of a positive impact on the audience is the male protagonist and the way the audience can understand the reason for his violence, which are put down to him being a male (with alpha male tendencies) and living in a rough, lower class area. Another reason for this is because of the way this character is able to become soft and comforting to the female protagonist. This would create a feeling of understanding for his actions and be sympathetic toward him for having to act a certain way in front of other males just to fit in with them.

B) Relevant issues of representation:

Representation in the film Tyrannosaur links with the audience because it would be mainly viewed by females. This is because the main actress Olivia Coleman is well known and plays the part of the female protagonist empowerment from assault well. This affects the audience because it causes the female audience (some of whom may have been assaulted in the past) to feel empowered and to show them that they do not have to conform to the female stereotype.

Stuart Hall (1980) stated that all representation is media (constructed on purpose). 

In my film there are stereotypes woven throughout. This is because the female protagonist is shown as submissive, which in the respect of fighting back against her abusive partner, she is. 

This is also true because the stereotype that males are violent. This is supported because in the film, the males are all showing violent tendencies. An example of this is when the male protagonist is arguing with another unnamed male character with a dog. This is like they are trying to intimidate each other.

Another stereotype that can be seen in this film is about class and how the lower class population are more 'rough' (violent) and that they are 'money grabbing scroungers who need to get a job'. This is shown by not only the prevalence of the violence but also in the setting (that is in a lower class, council run estate). To counter this stereotype we also se the main antagonist (who looks to from a higher class than the male protagonist) also using violence, which shows that all classes of people use violence it is just associated with lower class people because it is seen more often. 

In my film stereotypes are also challenged throughout the film. This is true because after the male protagonist finds the female protagonist he seems to become more emotionally open towards her. He also seems to be more nurturing. This challenges the view that men are more often than not emotionally unavailable  when it comes to caring for another person (especially when they are female) when in emotional turmoil.

This is also true with the female protagonist because even though her partner abuses her, she stays cheery (even if it is just on the outside) and carries on with life. This challenges the stereotype of an abused female because commonly they are seen as weak and unable to carry on normally. This shows great strength for the character and circumstances she has to live through and not become bitter.

Another theorist this film supports is Perkins (1979) not all stereotypes are false.

This is because often, stereotypes are correct to a certain extent, but exaggerated.

This is especially true for the male antagonist. This is because of the domestic violence against the female protagonist and he uses this abuse to control her actions. This links in with the theorists Earp and Katz (1999) Equation of masculinity with pathological control of violence.

C) Relevant legal and ethical issues:

The first example of legal issues this film has to overcome is copyright of products/soundtracks:

When making a film one thing the film company would look out for is anything that may cause copyright infringement. This is because if they break a copyright law they (the film company) could either taken to court and sued or the person responsible may be taken into prison. To avoid this, the company would have to contact the copyright holder and seek to gain permission to use the idea through a fee or royalties.

When it came to the film Tyrannosaur, Warp Films did not need to gain copyright for the soundtracks seen in the film trailer. This is because the songs were produced by their parent company Warp Records. Because of this it shows cross promotion (to find out more about cross promotion see the first video).

The lack of brands in the film may be because the film company (Warp Films) may have not have had the sufficient funds to pay for copyright access to show the brand logos. 

D)  Role of relevant regulatory bodies (BBFC and ASA)

The BBFC (British Board of Film Classification) is a regulatory body that sets guidelines that a film has to comply with in order to be suitable for an audience of a certain age range. An example of this is that our film (Tyrannosaur) was made to comply with the BBFC rating 18.  

The film Tyrannosaur is produces for an audience aged 18 and above. This is because the film has Violence throughout the film, strong language and mentions of abuse and scenes of sexual violence. This complies with the BBFC 18 rating because a film that is rated as 15 cannot contain strong blood and gore (which my film shows at points) and very strong violence (which is also shown in abundance in this film.)

The age range of this film has not been changed since its production. This may be because they had a good grasp of who their target audience was and built their film up accordingly, based on their lifestyle and income (as mentioned in a previous video.) Another reason the age rating of this film has not changed is because of the explicit violence and language. This is only appropriate for people at the age of 18 because they are able to understand the films theme and mentally deal with it. If a younger person were to view the film they may be influenced as they may be more of a passive audience.    

In the US, the age range for the film is the same as in the UK (18). This may be because the film is produced by an independent company, because of this the film was not marketed for that audience and it adheres to the US film rating for 18 and they are out of their target (niche) audience.  

The ASA (Advertising Standard Authority) is a company which regulates the advertisements in what is/ is not acceptable to be viewed on a larger audience. This is legally binding and is often followed closely as a code of conduct when it comes to distributing advertisements for a product (in this case a film). 

The CAP codes are a set of rules that regulated the print material for the film Tyrannosaur are: Misleading advertising and advertising rules for on-demand services regulated by statute.

The film poster used to advertise the film adhered to the regulations of misleading advertisement because it does not make out the film to be a happy, idealistic film when in actual fact it is dark, grungy and realistic in the way the characters react to the negative environment they live in (thus not misleading the as of the tone of the film).  Another way the film poster adheres to this is because the reviews that relate to the film and are all genuine (if they were not they wouldn't be allowed to be printed on the promotional poster.). 

The film poster adhered to the regulations to the CAP codes Misleading advertising and Advertising rules for on-demand services regulated by statute. This is because the film poster does not degrade anyone no matter the gender, age, race or religion and it is recognizably an advertisement for a film. This CAP links in with the previous. 

Based on the poster, I know that this piece follows the above mentioned CAP codes. This is because the colour scheme of this poster is black and white. This connotes the battle between dark and light (good and bad) within a person/ character.

The font on the poster also complies with the CAP codes because it is easy to read and the quotations from reviewers are not false. This denotes that the film is successful and is worth watching. 

This promotional poster would be seen outside an independent cinema. This would have been seen to attract attention and help to promote the film.

Thank you all for staying with us through this mini- series on the film Tyrannosaur and hope it helps everyone with their media exam. Goodbye.

LO3, Task 4: Distribution and Advertising

Hi everyone, it’s Lauren again from Education Wise and in this episode we will be talking about distribution, promotion and technological convergence.
Let’s begin...

Distribution:

Distribution is the making a product available to the public/ target audience. Distribution is also advertising/ promoting a product to the public/ target audience. 

Because of this it persuades people to view the film, which in turn earns a higher profit.
The distribution of my product has been impacted by technological convergence because it allows Warp Films (an independent company) to get their films (like Tyrannosaur) to their audience for cheaper than if they were to use old media methods (like the film reel), which was very expensive. 

Technological Convergence:

This is made possible by web 2.0.

Web 1.0 use by scholars only ad was used as the read, write web. This is different now because of websites and enables for people to communicate. Web 2.0 is referred to as the interactive web.

Technologies come together and this provides new services for the audience (smartphone- phone, computer and web). Also it allows more users to gain access to products like my film.

The first example of this is piracy. This happens on websites that allow people to view a film without paying the fee that you would normally have to and this is an example of new media. An example of a website that allows piracy is putlocker.

The audience can go on piracy websites such as putlocker to watch or download Tyrannosaur. This is not beneficial to Warp Films because the company will not generate profit from people viewing/ downloading the film, which could create financial ruin. A negative to this for the audience is because often, the quality of the film is not as good as purchasing it or viewing the film legally.

The second example of this is to view the film in an Independent cinema like Showroom Cinema. This is a way for independent companies to distribute the product to the audience cheaper than in a cinema that is part of a conglomerate (an example of this is Cineworld). This digital method of distribution is classed as new media.

This way of distributing the film Tyrannosaur is commonly used by Independent Companies such as Warp films. This is because it is generally cheaper to show the film in this type of small (this is generally true as with Showroom cinema) cinema. This also makes the film cheaper for the audience to view as well as it makes it cheaper for the company to produce (in comparison to distributing the film in a cinema that is part of a conglomerate as they are generally more expensive).

 The third example of this is streaming films legally, on websites such as Amazon. This digital method would be categorised as new media.

The ways that will most be used by the company Warp Films would be streaming online legally. This is because it is cheap to do and it allows the company to generate profit from the film. It also helps to gain a wider audience (nationally) and helps to gain a wider profile for the company.

 The fourth example of this is  downloading the film (legally)and this can be done n websites such as Amazon. This digital method would be categorised as  new media.

Downloading the film (legally) will benefit the film company because by legally downloading the film, they are exchanging money for the ability to view the finished product, which in this case is the film Tyrannosaur. This will benefit the company because they are able to generate profit from the film.

 The final example of this is viewing the film on television on  Channel Four (as a part of their joint venture).

Joint Ventures are used between Warp films and Channel Four/Film Four. This is because the companies often work together to promote films this is also done for the film ‘This is England’ by the same company). This benefits Warp Films because it promotes both the film and the company. This is beneficial because it allows them  to gain a larger audience and gain a larger profit.

The impact of Technological convergence on an independent company (such as Warp Films), is quite positive. This is because advertisement has been made easier to access (on mobile devices such as mobile phones) and cheaper. This helps to make the cost of creating the product cheaper, which in turn helps to generate a larger profit.

The marketing for the film Tyrannosaur was beneficial for the company after its release. This is because the initial budget was £750,000 and the profit generated was £243,252 in the UK as of 1^st of January 2012. This shows that the promotion of this film was worth it because it generated a large profit.

Advertisement:

Other forms of advertisement for the film actually comes from the audience through social media and such as Facebook and Twitter. This is done where a member of the audience has seen the film and say that it is good and recommend that people watch it. This is a good form of advertisement because it is free for the company and a wider audience will be more likely to view the film because it is a unbiased opinion made by another audience member.

Another form of advertisement that allows the audience to make comments about its appeal is on the film trailer (that has bee posted on websites such as YouTube). This would be beneficial to the company because it costs them nothing for impartial opinions of the film (which are mostly positive in the case of tyrannosaur).

This benefits the audience because these opinions on the film may persuade the to watch the film if they were not sure about if they would enjoy the film. From this, the comments would encourage them to view the film and this ay cause them to post an honest opinion on this.

An example of a positive audience review was found on YouTube under the official trailer for our film:

Reviews on this were made possible because of technological convergence and web 2.0. This is because it allows the audience to connect with each other and influence each other about a product (in this case a film).  This has also been impacted because it allows a mass audience to be heard by producers so that they can get a better idea of he films hey enjoy.

An example of old media used for advertisement used for the film Tyrannosaur is a promotional posters that would be seen around the local area such as Leeds (where Tyrannosaur was filmed) or Sheffield, where many independent films are shown. This would be beneficial for the company because it allows people to see the film in the street and may cause the audience to be intrigued and want to see the film.

The promotional poster was often put up in public places, where may people would see them. An example of this is that in Sheffield it was displayed in the Showroom cinema window.

Olivia Coleman, who is a well know actress, played the part of the films female protagonist and did several interviews to promote the film. Many of these  interviews were done to be distributed online on websites like YouTube where it can be seen by a large proportion of the films target audience.

A example of an interview by Olivia Coleman and the film producer Diamard Scrimshaw can be seen on You Tube video: https://www.youtube.com/watch?v=qt6yabUzaSc . This interview was based around making the film and about being happy about the film winning a BIFA (Best Independent Film Award) in 2011.

Peter Mullan is an actor who plays the male protagonist in the film Tyrannosaur and did a few interviews to promote the film. Many of these interviews can be found online on videos such as You Tube. This is because it has been seen by a large portion of their target audience.

An example of an interview by Peter Mullan and Paddy Considine for sundance in 2011. This can be seen on the You Tube video: https://www.youtube.com/watch?v=iTnjGUekFYo. This interview is about Peer Mullan talking abut his character and the transformation he undertakes throughout the film.

That's all for today.
Thanks for joining today. Next time we will be looking into Legal and ethical issues.

LO2 Task 3: Audience

Hi everyone, it's Lauren again from Education wise and in this video, we will be talking to you about the relationship between film producers and their target audiences. In this video we will link scenes we saw in the previous video and use them to show why they did certain things to appeal to the target audience.

Now, first tings first, from the imaginative entity we created for the film Tyrannosaur is a 20year old male with a National Readership Survey category of H/I. He also fits in a DE profile.

My Target Audience profile:

Perry is a 20 year old male who grew up in a deprived estate in Sheffield. He knows the ways of the street and has a part time job at the bar at his local men's club and enjoys listening to the drunken cat calling in the evenings after a good story about what the older gents got up to when they were his age.

He has just decided that he wants to be a chef so is trying to resit his A-Levels so that he can get into collage for is degree in cooking.

When he is not pouring a mean pint of Carling he is practicing his  cooking or playing Fifa on his games console.

Ien Ang (1991) and John Hartley (1987) were both theorists who say that producers need to know their target audience by creating an invisible entity/ invisible fiction before creating a media product/ film.

Examples of aspects in the film that are aimed towards the main audience gender (male):

The first example of gender in the film trailer is where it shows the male protagonist drinking what we assume is tea in the charity shop. It is shown at 00:11 in the trailer. This is because. it shows the female protagonist in a more traditional role (looking after a male). This shows a stereotype of the female protagonist as being a mothering figure and looking after a man. 

This appeals to the male audience because it shows that they do not always have to be strong and it is okay to submit and be taken care of, rather than being the dominant one all the time (which some males can relate to).

The second example of gender in the film trailer is where the male protagonist is shown hitting a broken down, metal structure. It is shown at 00:30 in the trailer. This is because it shows the stereotype of because he is male, he must be violent. It also shows the stereotype that men can't handle their emotions.  John Berger (1972) theory men act, women appear is suitable for this scene because the male protagonist is doing heavy work (acting) to show the characters frustration. Whereas the female protagonist is not present, meaning that she is only seen to appear in scenes rather than be involved in action.

This appeals to the male audience because they often play violent video games and many believe that violence and masculinity are intertwined/ connected.

The third example of gender in the film trailer is where the male antagonist is speaking to the female protagonist in a very patronising way. This is a sign/ mode of verbal abuse. It is shown at 00:41 in the trailer. This is because it shows the stereotype of women being submissive to the dominant male character.

This appeals to the male audience because it shows dominance (although not in a nice way) and it creates an emotional response from them that is predominantly negative towards the antagonist.

The fourth example of gender in the film trailer is the costume of the antagonist. It is shown at 00:48 in the trailer. This is because it shows success and creates a feeling of dominance over the female protagonist. In a twisted way it may  cause the audience to see the negative impact of this and it may educate them on how not to treat women.  This example links in with the theorist Claude Levi Strauss (1958)- Binary opposition theory. This is because it shows the binary opposition (male vs female) in a very confrontational scenario that later in the film leads to abuse (to the female protagonist, by the male antagonist.)

The fifth example of gender in the film trailer is the male protagonists costume of tracksuit bottoms and a large coat. It is shown at 00:20 in the trailer. This is because it makes the film relatable to the working class, who are the films target audience.

Age:

The first example of age in the film trailer is the violent nature that is interwoven throughout the film narrative. This is because in an age of video games, males of around the age of 20 have become desensitized to much of the violence that occurs in everyday life so the casual violence (like that between the male protagonist and un named male character with the dog) will be entertaining, whereas the violence from abuse will be more shocking to the audience.

The second example of age in the film trailer is verisimilitude within the film. This may be because it is more relatable to some members of the audience (because of past experiences, which are either done onto them or they witness abuse onto others).  Age may also be a factor when it comes to verisimilitude because the location of the film is very accurate as to show social realism within the film and this may educate them on the way lower class people live.

The third example of age in the film trailer is the darker, more muted tones throughout the film. This is because the film is for a more mature audience. As well as this, the colours reflect the film narrative.  For example the male antagonist, who inflicts the abuse upon hannah, wears dark clothing, which reflects the dark nature of his actions and this is a the that is shown throughout the film.This may have been done in relation to age to help the audience understand the dark nature of the narrative, rather than saying that it is sad.

The fourth example of age in the film trailer is the age of the actors. This is because the main protagonists are 56 years old (male) and 41 years old (female). This links with the age of the audience because it could be used too show the alteration of life in a difficult environment as they get older and could be used to scare the audience into trying to make something for themselves. This may also relate to our target audience because many of them seem too be more mature than others and may view the film with a different light than a less mature audience member of the same age.

Spending Power:

The NRS social grade for this film is DE (Working class/ Those at lowest level of income).

The first reason why the film would represent the people in this category is that the characters do not have that much spending power themselves. This helps the audience better connect to the characters and thus they can feel more involved in the story, rather than feel alienated because of different social status.

The second reason why the film represents people in this category is that the audience are most likely not going to be able to afford merchandise (if there was any) so the tickets to view the film would be quite cheap, in order to allow them, to view it. This would be because they would watch the film online because it is cheaper (more affordable for them.)

The final reason why the film represents people in this category is that the characters in the film are all relatable to the audience in some way (you could know them or see them in the street). This can be seen through the way they dress (in tracksuits and very often un branded clothing. Also the houses/ area they live in is shown as deprived (as if being left to fend for themselves by the rest of society) and this mirrors the way certain depraved areas in the UK are actually like (this links with Warp Films topic of social realism. This makes the audience more likely to see the film because they are able to further emerge themselves in the narrative. Therefore they are more likely to use their limited spending power/ disposable income to watch the film.

Lifestyle:

The NRS stands for the National Readership Survey and they find out about the target audience/ audience of a film. They do this through distributing surveys and questionnaires.

My target audience for the film Tyrannosaur falls into the NRS categories H- produces and I- hard pressed families.

This is shown in the film with the use of a more lower class area.  This may have been done to make the film more relatable to the audience in terms of the environment that they are living in. Also, the fact that the area is not grand at all not only links with the target audience, but fits in with the film companies specialty of social realism.

Another way the film may show that the target audience has a lower NRS grade is because of the clothing that the characters wear in the film (they are not very expensive looking or branded). This links with the target audience because  people of these categories often wear these things e.g. Tracksuits as they are cheap to buy and makes it easier for them to work quickly, most likely in a low paid job.

The final way the film represents the lifestyle of the film is the way the characters talk (their accents) This is because the characters use a sort of broken slang that is often heard in lower social, economic parts in England. Also, the characters speak in a more familiar way to one another. This may be because they grew up around one another like is often the case with our target audience in their own communities.

Denis McQuail (1972) is a theorist that says that there are four pleasures that the audience gets from viewing a film. These pleasures are Surveillance, Escapism, Building Personal identity and Building personal relationships.

Surveillance is shown in the film because it causes the audience to realise that Olivia Coleman's character Hannah is the victim of domestic abuse and this affects the audience because it shocks the reader (because she is seen as a good person). Also the overriding violence of the male characters can be quite shocking to the audience and links in with this topic.

Escapism is shown in all films because it is a way for the audience to get away from the drudgery of everyday life and the happenings within them. This is especially true in this film because although the setting may be similar to that of which they already live, the narrative will often be different and make them feel as if they are apart of the story.

Building personal relationships is a part of the film because it has shocking themes (such as domestic violence) that cause others in the community to talk and in term this brings people closer together. As well as this, the film brings more awareness of the signs of Domestic violence and helps to give the victims of such a thing a voice in order to seek help and gain justice (if possible).

As well as this, Denis McQuail's theory (1972) is shown because the film is based on social realism so to be true to this the happenings have to be as realistic as possible in order to draw the audience in to the narrative diegesis of the film.

Thanks for listening I will see you all later in the next instalment about the film Tyrannosaur.

Audience profile for Tyranosaur







Perry is a 20 year old male who grew up in a rough estate in Sheffield. He knows the ways of the street and has a part time job at the bar at his local men's club and enjoys listening to the drunken caterwauling in the evenings after a good story about what the older gents got up to when they were his age.

 

He has just decided that he wants to be a chef so is trying to resit his A-Levels so that he can get into collage for is degree in cooking.

 

When he is not pouring a mean pint of carling he is practicing his  cooking or playing Fifa on his games console.

 

 

Demographic Summary

NRS stands for National Readership Survey.
Lifestyle is the way a person lives (the living standards of a family/person). I also includes hobbies and jobs (this may influence the hobbies you partake in).
Spending Power is the amount of disposable income the family/person has (how much a person/family has after paying necessary bills).  

LO1 Task 2 Tutor Feedback

To improve my grade to a Distinction I need to replace the number characters into being written in word form.

I have gained a provisional grade Distinction.

Because of this I have passed my minimum target grade of a Merit.

LO2 Task 3: Demographic Notes

Demographic: It is a categorisation of the public into sections such as A, B, C. This could be based on things such as income, age, gender, location, lifestyle, spending power and ethnicity.We use this because it helps us to create a film sauited to the catagory/ group of people in our audience.

NRS: National Readership Servey.

Vlog 1 Warp films Tyranosaur

 

Improvements that I would have liked to have made would be the sound quality. I have no Idea why this buzzing occurred. Something must have gone wrong whilst saving the audio from the TASCAM, to my laptop.

What I have left to complete for Friday 23rd October

The things that I need to complete for Friday 23rd are;
The improvements for Mise-en-scene,- Complete
Finish Typing up the Editing notes,- Complete
Type up the Camera Work Notes.- Complete
Add the drawn by myself to the video and save/ hand it in/ upload it to blog.- Complete
Production Process write up- Complete

My minimum target grade

My Minimum Target grade is a MP (Merit Pass)

Adobe Audition

Three things I have learnt in Adobe Audition are:

1: The benifits of Editing sound on Audition rather than Just on Premiere Pro

2: That Adobe Audition is a non- linear software.
3:  That I am able to edit sound on Audition.

Peer Assessment for my LO1 Task1 Script so far

Assessors Name is: Lewis

The key terms I'm going to be making sure that Lauren has used in their script are conglomerate, subsidiaries, produce, distribute, exchange, cross media ownership, audience, parent company, film production cycle, film production process, vertical and horizontal integration, platforms, affiliates, synergy and joint venture

Key Terms Required:
1: 
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Script:

Hi, I'm Lauren and I will be talking to you on behalf of Education Wise. I will be talking to you about Independent Companies and Conglomerates, what they mean and the differences between the two. My main topic on this will be Warp Films.

An Independent company is a singular company that doesn't have to answer to another, larger company. This company also works alone ( is not part of a Conglomerate). An example of this is Warp Films.

Whereas a conglomerate is a large corporation that is made of many smaller companies. In a conglomerate can be many smaller conglomerates. An example of this is that 21st Century Fox ( a large conglomerate), owns 20th Century Fox (another large conglomerate).

Warp Films is owned by Steve Beckett. He often collaborates with Rob Mitchell in certain projects. This company is an Independent Company that is NOT a part of ANY conglomerates. Warp does is a cross media company because it advertises for/ with its parent company Warp Record. This means that Warp Records promotes Warp Films through music and Warp Films promotes Warp records through Films they produce.

Warp films have collaborated with Film Four in the past.

Operating Models:

In Warp Film, they operate by working as an affiliate ( This is a company that is not owned by a conglomerate but worked along side it) an example of this is when our company worked alongside Four Films. An example of this is Dr.Easy. By doing this Film Four often promote films created by the company Warp Films. 

How they create products:

Since Warp Films is an independent company, they are unable to have Vertical Integration, This is where a company has the ability to create, distribute AND exchange its products. This can be done through multi platform/ cross advertisement. And this makes it exclusive to conglomerates. 

Due to this fact it means that Warp (like many other independent film companies) only have Horizontal Integration (synergy / cross promoting).

Pre Production- 

During this beginning stage of production, they ensure the budget is well established, they know who the director is and they know what is happening in terms of Advertisement (this helps so that the company know that people have a higher chance of viewing if they hear about it/ see the trailer/ promotional posters). Also in this stage the actors are sent the script and props/costume department have been informed on what they need to create the film. As well as tis a contingency plan has been drafted along with any health and safety forms that need to be filled out, just in case anything were to go wrong whilst filming. An example of this is the wrong weather for the shot to occur.

Production-

During this stage the actual filming of the scenes takes place (using the actors and props). Also any prosthetics that may be used ( This is a specialist type of makeup that can completely change the appearance of someone). Also, sound, pyrotechnics and any other on stage effects will occur, this helps make the film more realistic than if it was all solely CGI (Computer Generated Images).  

Post production-

During this stage the film, the team will be editing the film together before the actual release date. This is often done by editing audio (both music and dialogue between actors to make it more understandable for the audience). The film is also edited using CGI or chrome-key (green/ blue screens). During this art of production, the editing team may put together a promotional trailer to advertise the film when they have enough of the film completed.

The actual promotion is the most expensive part of most productions. This is especially true for independent companies because they have less opportunities to cross promote. This is true with Warp films Because they can only cross promote with it's parent company Warp Records. Whereas in Conglomerates they are able to cross promote on their many different platforms (Television, Radio, Web or Newspaper).

Products:

Warp produces both films (as Warp Films) and music (Warp Records).Warp specialise in making/ producing films that are targeted at a niche audience. The word niche means that the product is targeted towards a very small group of people. Because of this some of the films they produced are only advertised to a small area (like Briton rather than globally). Target audience for warp films is niche (very small, specific audience). They are often interested in realism/ day to day happenings. This often means that they can only produce the product to a certain area (the UK).

An example of a well known film created by warp films is This is England. This film is about a boy who lost his father and ends up joining a gang. When an ex-convict re joined the group, the young boy (Shaun) finds him to be a father figure. This film is one of the best known films created by Warp Films. This film has been advertised by Channel 4 (the conglomerate that owns Film Four). This is because the two companies are affiliates (they work together but are NOT owned by the other company). As well as this, Film Four help to distribute films (such as this one) because it helps build a stronger relationship between the companies which may be beneficial in the future.

Market Position:

Warp films is a successful independent company. We know this because its most successful film This is England grossed a revenue at $329,327 in domestic lifetime profit (since its release on 25th July 2007). Also we know this company is successful because it is known by the companies Target audience.

Warp films compares to the Independent film company Big Buddha Films. This is because they specialise in similar topics of film and both companies are based in the UK. This is because it is mainly known in Britain and the areas that the particular film represents.

Competitors:

The main competitors of warp films are Big Buddha Films and Humbledinger.

Big Buddha Films is an Independent film company based in the United Kingdom (UK). They specialise in films based around realism and the vulnerability of the human existence. Their main goal is to try and give women a strong voice.

Their best known film is Peekaboo. This compares to This is England because they are both films based on realism and both are about the effects a persons actions have on those around them.

The second competitor of warp films is Humbledinger and they are based in Sheffield and they specialise in independent films/documentaries based around realism and prides themselves on being a friendly approachable company when it comes to making your film/video.

A film/video they produced was Mr Pickles’ Yorkshire Food Emporium on localism.

This compares to This is England because they both talk about things that appear in life and are both based around realism and what actually going on in real life. Another similarity between the two is that they were both filmed in Yorkshire.

A difference between the 2 films is that Mr Pickles’ Yorkshire Food Emporium was filmed in Nether Edge Sheffield. Whereas in This is England was filmed in numerous places like Grimsby (for the docks scene) or Wilsthorpe business and enterprise college (for the initial fight scene). Another difference between the two is that This is England is a fictional story, whereas Mr Pickles’ Yorkshire Food Emporium is a journalistic documentary.